Hold On AMERICA, Inc. was formed in 1984 right after the breakup of the AT&T monopoly by the US government to take advantage of businesses new found freedom to add third party peripherals to new and existing telephone equipment.
And now, almost thirty years later, every business that takes business seriously has on-hold programming for two important reasons:
1. On-hold advertising and marketing just makes sense. Businesses spend thousands of dollars trying to get potential customers to call them and when the respondents do call the business has no choice but to put them on hold. Effectively produced on-hold programming can significantly increase a company's bottom line.
2. Music piracy. Simply put, it's not legal to play a radio, or music from a CD, DVD, tape or even live band on hold without purchasing music licenses from ASCAP, BMI and SESAC. These licenses can run from almost $900 a year to several thousand depending on the number of telephone lines to which a business connects.
While millions of businesses have on-hold systems in place, there are still millions more without them. And they NEED them just as they need a sign, a telephone and a desk.
For more information on Hold On AMERICA marketing on hold, visit www.holdonamerica.com.